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AIGA Presents: Marks of Desire: A Wordmark Workshop with TypeEd

AIGA Presents: Marks of Desire: A Wordmark Workshop with TypeEd

In this workshop, you’ll get a sneak peek into how brand marks shape our culture, lifestyles and purchase habits through the meaning of the graphic details. Marks Of Desire is an intermediate typography workshop where you’ll create a new wordmark by modifying an existing logotype, giving rise to a new meaning for a brand. Enjoy the day finessing the proper scale, spacing, and stroke weight of custom letterforms. We will discuss how these details make a wordmark stand the test of time and withstand future applications. All participants will receive refreshments and heavy apps to keep you satiated throughout your workshop.



Michael is the lead instructor at TypeEd and Creative Director at Ramp Creative. He is an ex-engineering student and has spent over 19 years in the field of design focusing on brand identity, development and annual reports for brands such as Quiksilver, Canon, Wet Seal, K2, United Way and Sicor. He has lectured the topics of typography and graphic design at both the University of Southern California (USC) and College of the Canyons in Valencia.


Intermediate Adobe Illustrator skills are required in order to keep pace.

Participants must bring their own fully-charged laptop with Adobe Illustrator pre-installed. 

A free trial of the Creative Suite can be found on Adobe’s Web Site. 

Workshop instruction will be demonstrated on Adobe Illustrator on a Mac.

February 9, 2019 2 – 6 pm