AIGA Presents: Ken Carbone: “Successful Entrepreneurship by Design”
Start-ups are all the rage, but for every Warby Parker, GoPro or Uber success, there are thousands of “Friendster” gravestones out there. How does today’s entrepreneur balance risk and rewards? What defines a successful brand? Why is design the key to winning?
At twenty¬five, Ken Carbone chose to “roll the dice” and started a design business in New York City. Now almost forty years later that same entrepreneurial spirit drives the Carbone Smolan Agency, resulting in a world class clientele ranging from start¬ups to legendary institutions. Ken’s highly visual presentation reveals the fundamentals: what it
takes for designers and businesses to collaborate, sustain success, and have fun doing it every single day.
Ken Carbone is a designer, artist, musician, author and teacher. As the Co-Founder and Chief Creative Director of the Carbone Smolan Agency, he is among America’s most respected graphic designers, whose work is renowned for its balance of substance and style. Under his design ethos to unify, simplify, amplify, Ken has built a reputation for creating outstanding design programs for a world-class clientele that includes W Hotels, Morgan Stanley, Christie’s, Tiffany & Co., Mandarin Oriental Hotel Group, and Canon U.S.A., and celebrated institutions such as the Museum of Modern Art, Chicago Symphony Orchestra, Natural History Museum of Los Angeles, and the Musée du Louvre. Ken is the author of The Virtuoso: Face to Face with 40 Extraordinary Talents, published by Stewart Tabori & Chang. The book’s emphasis on human achievement in all walks of life reflects his wide-ranging curiosity. He is also the co-author of “Dialog”: What Makes a Great Design Partnership, a book that celebrates his 35-year collaboration with business partner Leslie Smolan. Ken frequently speaks to audiences across the country about the value of strategic design and communications in the corporate, consumer and cultural sectors, and has lectured at both business schools and art colleges. Ken is a professor at the School of Visual Arts in New York City, and is a featured blogger for Fast Company magazine as well as Huffington Post. A member of the prestigious Alliance Graphique International (AGI) and the AIGA, the professional association for design, Ken’s work has been recognized by the AIGA, Print, Graphis, Idea, Communication Arts, ID, and the New York Art Directors Club. He is a recipient of the 2014 AIGA Medal, awarded to individuals in recognition of their exceptional achievements, services or other contributions to the field of design and visual communication. Ken is also an accomplished guitarist and says he might give it all up one day to play with Amanda Palmer.